Mass Communication in the Era of Globalization and Artificial Intelligence
The advent of globalization and artificial intelligence (AI) has revolutionized the mass communication land scape, revealing both opportunities and challenges. Despite the benefits of globalization and technological advancements in mass communication, concerns arise about the impact of artificial intelligence on job displacement, media homogenization, and the dissemination of misinformation, necessitating an examination of the challenges and opportunities in this evolving landscape. The study adopts historical design to explore the intersection of mass communication globalization and artificial intelligence. The finding analyzes the convergence of these forces on media production, distribution, and consumption. It discusses the rise of global media platforms, the role of AI in content creation and dissemination and the implications for media professional, audiences and society at large. The paper also high lights the challenges of navigation information overload, combating misinformation, and ensuring media literacy in a rapidly evolving digital environment. Ultimately, this research provides insights into the future of mass communication, emphasizes the need for adaptive strategies, critical thinking, and ethical considerations in the era of globalization and artificial intelligence. Media professionals should stay up-to-date with the latest technologies and trends in mass communication. Policy makers should support initiatives that promote media literacy and critical thinking among citizens, educators should incorporate digital media studies into curricula to prepare student for the changing media landscape.
Keywords: Globalization, Artificial Intelligence, revolutionized, Communication and Information