Nnadiebube Journal of Social Sciences

Value misplacement borne out of severe identity crisis has indeed become prevalent in most contemporary societies of the world. The incidence of honouring and showing intense pleasure towards what should come next is no more news. Indeed, our utmost glamour for beauty pageant against best brains is increasingly glaring and raising thoughts in the mind of most well meaning individuals and citizens. A discourse on the identity crisis, astonishing values on beauty pageant and academic excellence (first class) neglect is the focus of this paper. The paper expresses fear over the perceived as well as observed identity crisis, the immense values attached to the beauty pageant winners along with the numerous goodies that follow vis-à-vis and the neglects the best brains suffer as well as the platform on which any meaningful developing nations endure. Using the methodological instrument of critical analysis, the paper explores the theme and categorically states that if our societies do not find their way back to the original root, they will soon be likened to grass decayed in a deep pit. It therefore recommends that for a guaranteed future with sustainability of most of the millennium development goals, most societies will have to re-orientate its value system to a more morally sane society where values are set right.

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