INFLUENCE OF ARTIFICIAL INTELLIGENCE ON ENHANCING COMMUNICATION AND DIGITAL LITERACY SKILLS AMONG SME OPERATORS IN ANAMBRA STATE, NIGERIA
The research work examined the influence of Artificial Intelligence (AI) on enhancing communication and digital literacy skills among SMEs operators in Anambra State, Nigeria. Two research questions guided the study. The survey research design was adopted for this study. A total of 105 respondents (SME operators) in Anambra State were selected using accidental sampling technique. The instrument for data collection was a structured questionnaire titled “Influence of AI on Enhancing Communication and digital literacy Skills among SME Operators Questionnaire” and was on a five-point scale. The instrument’s reliability, validated by three experts, was confirmed with Cronbach's alpha coefficients of 0.86 and 0.79. Weighted mean analysis was used to interpret the data. The findings of the study revealed that AI plays a vital role in enhancing communication and digital literacy skills among SME operators in Anambra State, Nigeria. Consequently, it was recommended that SME operators in Anambra State, Nigeria, should leverage AI-powered tools to enhance communication skill and invest in Ai-powered training programmes to enhance digital marketing skil
Keywords: anambra, artificial, communication, digital, enhancing, influence, intelligence, literacy, nigeria, operators, skills, sme, state