This study critically examines Prosperity Theology in New Pentecostal churches in Western Nigeria. Although Prosperity Theology attracts urban congregations by promoting agency during hardship, it remains controversial due to scriptural and ethical ambiguities. Critics argue that it commodifies faith and creates unrealistic expectations, particularly for vulnerable groups. Through doctrinal analysis, media review, and WhatsApp interviews with 30 congregants from Dunamis International Gospel Center and Christ Embassy, the research applies Kantian, utilitarian, and African philosophical frameworks. The findings reveal selective scriptural interpretation, a transactional logic of faith, and the potential to intensify social divisions, especially among women, youth, and rural members. However, some churches combine prosperity teaching with social justice initiatives. The study recommends grounding Prosperity Theology in comprehensive biblical teaching and communal ethics to foster both spiritual and social well-being.
Keywords: Prosperity, Theology, Rethinking, Western Nigeria, Pentecostal