Journal of African Studies and Sustainable Development

Creativity, among other variables, has a lot of ripple effects on the Nigerian film industry thereby posing a serious threat to aesthetic sustainability and development in the industry. There is no doubt that some movie producers in Nigeria have attained some degrees of professionalism with the use of camera works, sound effects, costume and make-up as elements of film aesthetics in the Nollywood film industry. However, most of the moviemakers in Nollywood try to depict the realities of peoples’ political, economic, situations, cultures, philosophy, and social values in their films without adhering to film aesthetics dimensions. These peripheral approaches to creativity have not generated the needed result in Nollywood. As such, how these filmmakers handle tools, actors and the technicality in the industry has become a pertinent issue worthy of evaluation. The aforementioned problems have persistently hampered the growth of professionalism in the industry. Through the adoption of qualitative research method and utilizing Honing Creativity theory, the researcher evaluated processes of preproduction, production and postproduction and aesthetics dimensions in Nollywood using available literature and some film aesthetics indices as postulated by film critics and Nollywood scholars. The researcher discovered that issues bothering on quality, standard and professionalism as well as politics of aesthetics as they affect Nigerian film industry elicit intellectual discourse and could be enhanced if the preproduction, production and post productions are handled effectively. ;

Open Full Text (PDF)