IGWEBUIKE: African Journal of Arts and Humanities

The contemporariness of the gender agenda projects the concerns to assess the values of women in relations to trending civilization interests along sexuality and gender. Such arrangement showed the level of individual responsiveness and resilience, as some feminist groups with the ethics to overcome the challenges of women in the society, regarding their gender limitations have been in the decreasing tide of values. This is due to the imposing nature of the society on the promotion of women’s weaknesses rather than their strengths as persons. Contemporarily, the feminist groups are concerned about the rate of the commercialization or commodification of women, especially the promotion of commerce using female gender as objects of advertisement and enterprises. With this development of values, the female genders are mainly seen or regarded as mainly objects of livedexperiences rather than as subjects of lived-experiences. The commercialization or commodification of women thus poses significant ethical concerns, as it reduces the individual to objects for transaction rather than recognizing their intrinsic worth and autonomy. The practice perpetuates gender inequality, objectification and leads to women exploitation. Feminist movement therefore seeks to analyze these ethical implications as crucial attention for fostering a society that values human dignity and promotes fair and respectful treatment of all individuals. Employing the expository and phenomenological methods of analysis, the paper projects the importance of ethical educating or reorienting the human society on the values of feminist ethics as approaches in handling the societal perception of women, not be to be objects of trade and business advertisement. It concluded that with proper ethical education or reorientation on the values of women and on the needs to overcoming the growing tide of the commercialization or commodification of women in the society. 

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