COVID- 19 MESSAGING AND GENDER: INVESTIGATING WOMEN’S RESPONSES AMIDST COVID-19 PANDEMIC IN OWERRI, NIGERIA
This paper examines the impact of gender role and gender identity on women’s response to COVID-19 literature. Meaning is context specific. The functionality of linguistic symbols is culturally circumscribed. Thus, interpretation of written/spoken discourse is frost with subjectivity. Drawing insight from Horney theory of personality, this study attempts to decipher if the jingles and other targeted messages disseminated to the peopleof Nigeria in the wake of COVID-19 pandemic impacted gender based outcomes. This is aimed at evaluating the success of the media splash undertaken by government and non-governmental agencies towards keeping the citizens of Nigerians safe. It will also provide adequate information to relevant authorities while generating recommendations that will help curtail gendered response in the future
Keywords: amidst, covid-, covid-19, gender, investigating, messaging, nigeria, owerri, pandemic, responses, women’s